It is very likely that when you hear the word "blog", you automatically think of niches of opinion and that it usually has a more "personal" content than a professional one. Blogs were booming a few years ago, being spaces where the design and use of tools did not have a central plane, and instead more informative content predominated.

Nowadays with the rise of social networks, many companies have satisfactorily understood the important role that valuable content plays within the business process.

Contemporary users don't just want to buy, they want to be part of something and bond with a brand; They want to be informed and some even seek to entertain themselves.

It is normal then that companies and businesses go to social networks, and there they elaborate a whole commercial strategy to project their message; However, the mistake that many businesses make is to stay only with those platforms.

Let's make something clear, using social media to boost your business is not bad, it is even one of the best ways to attract potential customers; What is a serious mistake is to consider that you do not need more tools to grow your project on the Internet.

Now, you must ask yourself why this is a mistake. The reason is this: The shelf life.

When we refer to the shelf life, we are talking about how long the publication stays on the platform generating interactions. When using social networks, the useful life of the publications will vary depending on the type of audience and the number of times content is posted.

Let's look at the useful life of social media posts according to the type of platform used:

  • Facebook: Lifespan of 5 to 6 hours
  • Twitter: 18-minute lifespan
  • Youtube: Shelf life of 20 days
  • Linkedln: 24-hour lifespan
  • Tiktok: Lifespan of 18 to 20 hours
  • Instagram: 21-hour lifespan

As you can see, the useful life of most publications does not usually last more than a day (24 hours) and this is not very good when you want to give relevant information for the knowledge and enjoyment of your brand. But, there is a very cost-effective solution that can help your content last: blogging.

Being a user of a blog, you can generate publications or entries whose useful life has an average of 2 to 3 years, and there are even sites whose content has been active for more than 10 years.

Having a blog and running it with good social media management is one of the best ways to give virtual life to your business and have a solid community on the internet. You can generate sales, publicize your brand and also provide readers with relevant valuable materials according to their interests.

Do not wait any longer and turn your business into a customer magnet with us. We will help you generate high-value content and position your page.

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