Have you ever heard of community managers?They are among the most demanded professionals today, and many are the companies that have chosen to hire their services.
Read this article to learn more about this incredible profession and how it can help you in the development of your business
What is a community manager?
The community manager is a professional who, through digital, visual and communication tools, is effectively responsible for the management of internet communities established in social networks by a company, business or organization.
That is, the community manager is the person who manages the profiles on social networks and interacts with the users who make life within them.
For the community manager, the most important thing is to grow the networks and expand the message expressed by the client to more people who may be interested in the content and services offered in that profile.
What are the functions of a community manager?
The community manager has different responsibilities when executing his role, where in addition to being the main manager of social networks, we can find some functions such as:
- Provide relevant information about the business and the commercial area to the company you represent
- Be aware of the behavior of the company within the digital area
- Draw up action plans to increase activity within the company's virtual platforms
- Create valuable content that is relevant, that makes there is greater interaction in social networks
- Be the voice of the brand, company or organization in social networks
- Communicate directly with the public on the social media profiles of the company or organization
- Establish effective links with the online community
- Work hand in hand with marketing strategies
What characterizes a good community manager?
It is necessary that the community manager has a training that can be able to provide the organization that seeks their services the best possible experience, in addition to giving optimal results.
To know if a community manager is good or not at his job, it is important that he is characterized by:
- Transmit the ideals, values and messages of the company effectively and professionally
- Have a good base in marketing, advertising, public relations and communication tools
- Be able to perform various tasks, including interacting with users and creating content of relevant value to the business
- Be able to adapt effectively to the context in which the brand is being developed
- Be passionate about your work
Why should you hire the services of a community manager?
By hiring a good community manager you will enjoy the following benefits:
- You will be able to know better the public interested in your service or products
- You will reach more customers
- You will have more dialogue and interaction with users
- Your brand, company or service will become better known
- You'll be more likely to increase your sales
- Your company will acquire relevance in the virtual field, which will make its reach increasingly greater
- You'll save money on advertising
- They will efficiently manage your social networks, taking care of content production, communication with users and customer service.